No one really cares about your features and benefits

Posted by on Nov 23, 2015 in RockStar Rant | No Comments

Rockstars never use features and benefits to sell a concert or a new CD. Could you imagine a Rockstar bragging about the average length of each song on a CD or listing all the musical credits of each member of their band?  It’s never happened and it never will because no one would care. We want to […]