What is your favourite swear word?

Posted by on May 26, 2016 in RockStar Rant | No Comments

What an awesome interview question.  For me it would have to be the faithful F-word.  None of the others are as concise and to the point.  One syllable. Most companies would never depart from the routine line of questioning to go with something as unprofessional and unpolished as this question.  Afterall, we don’t swear in […]

MICK JAGGER DOESN’T NEED A RESUME

Posted by on Mar 10, 2016 in RockStar Rant | No Comments

Could you imagine if Mick Jagger and the Rolling Stones had a resume that people referenced before deciding to go to a Rolling Stones concert?  Interestingly, I don’t think their resume would be that compelling. It would highlight the fact that after 54 years in the music business and 55 albums, they won a mere 2 […]

NO PASSION? NO PROBLEM.

Posted by on Jan 6, 2016 in RockStar Rant | No Comments

How many times have you heard the phrase “find your passion and you’ll never work another day in your life?”  Sounds exhilarating, aspirational and fulfilling. We read about people who left mundane jobs to open their own cupcake business, become a personal trainer or write a best-selling novel. How exciting for them. But what if you […]

ADELE BUILDS AN EMOTIONAL CONNECTION WITH FANS

Posted by on Dec 23, 2015 in RockStar Rant | No Comments

If you tried to purchase tickets to Adele’s upcoming concert tour or listened to her critically acclaimed album “25”, you know Adele is a huge star.  Many people believe it’s all about her killer voice. I disagree. She does have a rich and powerful voice, but so do other people. Look at the contestants on […]

BEST. COMPANY. EVER.

Posted by on Dec 10, 2015 in RockStar Rant | No Comments
BEST. COMPANY. EVER.

Three words that are simple and to the point. It’s also a profound compliment any organization would love to receive from a client. This is one of thousands of accolades that Zappos shoes receives from its clients. They love Zappos because they speak to real people in their call center who are genuinely enthusiastic about their job and helping […]

No one really cares about your features and benefits

Posted by on Nov 23, 2015 in RockStar Rant | No Comments

Rockstars never use features and benefits to sell a concert or a new CD. Could you imagine a Rockstar bragging about the average length of each song on a CD or listing all the musical credits of each member of their band?  It’s never happened and it never will because no one would care. We want to […]